I fell for a pitch to buy a slightly-splurgy new moisturizer that promised the glowy skin that in real life only theatrical lighting and a high-end make-up artist can produce. Part of what drew me in was the lack of “artificial aromas.” It’s true that when I put it on, I didn’t get one of those fake flowery smell. I got a garbage smell! The next day, back in the store to return it, the clerk told me they “never” got returns on this product and I should try it for a full week. “Open it and smell it,” I said. He did, then quietly recapped the bottle and processed the return. “You know,” he said, “they make a big deal about not adding perfumes, but natural aromas are not always everything they’re cracked up to be.

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